This is a small and new project, not a company with a floor of staff. There is no leadership team to introduce, no funding to mention and no founding story worth three paragraphs. What exists is the pipeline described above, the registers imported so far, and a short list of claims we have decided never to make. Anyone who has run a shop has had the forty-minute phone call, and the fix for it turned out to be janitorial work on public data rather than anything ambitious.
Listings are compiled, not curated. Nobody reads them by hand before they go up, which is the only way to cover a state holding more than two hundred thousand licensees, and it means the occasional row will be stale or wrong. When that happens the correction route is the fastest thing on this site, and the register is always the authority over anything we print.
Today a listing earns us nothing. There is no fee to appear, no fee to rank higher, no advertising on the results and no lead being sold behind the page. If any of that changes it gets written on the page it affects, in plain words, rather than folded quietly into the ordering. The ordering is distance, and it is a dozen lines of code.